Marketing

Marketing is an business function that is essential to every type of organisation - whether it is large or small, private or public sector, local or multinational. The market planning process is concerned with the choice of products and markets, establishing competitive advantage, and how all this is delivered to the target audience. We can give you a clear understanding of the marketing planning process and how such an approach might best be managed.

MBA generally follows a five-stage process:

1. Where are we now? - product, financial and marketing analysis.
2. Where do we want to be? - direction and strategy formulation.
3. How might we get there? - evaluation and alternatives
4. Which way is best? - strategic choice.
5. How can we ensure arrival? - implementation and control.

At the end of an assignment you will have:

• a detailed understanding of the relationship that should exist between the company and its external markets.
• comprehensive analyses of customers and competitors
• a marketing mix defined, that is tailored to the specific needs of different market segments
• an understanding of any legal and ethical issues that arise

MBA provides workable, practical advice and hands-on implementation. As well as managing change within client organisations, MBA ensures that the skills and attitudes needed to achieve and sustain success are transferred to the client workforce, at all levels.